• US$300

• 65 designs

• 22 designers

---

Magazine Design Brief

We need an advertisement for back cover of the Super Lawyers annual publication, which will also be included as a featured ad in the Indianapolis Monthly, a widely-read, stylish city magazine.

We have a reputation for having surprising, original, and stylish advertisements. We need this year to be no different. The design needs to be clever, stylish, unexpected and/or unique.

The one thing we DO NOT WANT is to look like a traditional law firm. We are NOT stuffy old men. Don't be boring or give us what most law firms would expect. We separate ourselves in our market by NOT acting like a traditional law firm.

More about us: Jeselskis Brinkerhoff and Joseph, LLC provides full-service legal representation to entrepreneurs, individuals, and companies for all of their business, employment and litigation needs.

We have included TWO versions of the same photo in the attachments. Please use ONLY ONE in the ad.

BE SURE TO REVIEW THE ATTACHMENTS. WE HAVE INCLUDED OUR ADS FOR PRIOR YEARS, BUT WE WANT A TOTALLY DIFFERENT LOOK THIS YEAR!! PLEASE DO NOT PROVIDE SIMILAR ADS.

Target Market(s)

Small business owners, individuals with employment law issues, entrepreneurs, other attorneys.

Industry/Entity Type

Law

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• It must use our logo, our photo, and our tag line "The Name is Hard to Remember. The Results are Hard to Forget." 1. Use our full firm name of Jeselskis Brinkerhoff and Joseph, LLC2. Use our logo, attached AND our slogan - "THE NAME IS HARD TO REMEMBER. THE RESULTS ARE HARD TO FORGET." Please review the PDF attachments on the ad specs. The ad must follow the following requirements:• COLOR: Must be provided as CMYK, please convert if necessary. • IMAGES: All images must be precisely 300 dpi, placed at 100% to ensure print quality.• LOGOS: Preferred vector (.eps) format, (acceptable as high-res 300 dpi image).• TEXT: Should be editable within the ad. • SUPER LAWYERS REFERENCES: Please adhere to the attached advertising guidelines regarding the appropriate use of the Super Lawyers name, ad concepts and imagery.

Nice to have

• Highly stylized, memorable, upscale look. We really want to show our personality. We take our work seriously, but we don't take ourselves too seriously.

Should not have

• PLEASE REVIEW UPDATED AD SPECS IN ATTACHMENT! Scales of justice, traditional law firm style, or other design features that are predictable in law firm advertising. We don't like clutter or narrative copy.

---

Files

Download all files - 5.7 MB