• €170

• 90 designs

• 48 designers

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Logo Design Brief

We are a team of forward-thinking business leaders, who share passion for technology innovations and excellence in everything we create. We specialize in providing professional software development services, that empower businesses to thrive today and be resilient to the future. Our team excels the modern technology stack in the domains Backend and Frontend Software Engineering, Quality Assurance. Our customers base includes mid-sized and large enterprises across industries (e.g. FinTech, Energy & Utilities, Tech companies, Manufacturing, IoT, Logistics, Media & Entertainment) and around the world (primary located in Western Europe and the USA).

We need a logo design for our new brand called "Purple Turtle". We would like to see designs that focus on the word "turtle", meaning it uses the color purple and includes a symbol for turtle. The final design should communicate "technology, speed, agility, sustainability, excellence, quality at the highest level".

A bit more about what design style we are a fan of and references for the design style we aim for:
Overall:
- Above all, Apple and everything that has to do with Apple. We believe that simplicity is the ultimate sophistication - we aim for it and love minimalistic and clean design style, that highlights the main message and and is straight-to-the point.
- Microsoft Story Labs - we are a fan of the principle “show, don’t tell”, not so much the Microsoft brand identity and logo - https://news.microsoft.com/stories/data/
- IBM, we are a fan of their philosophy and principles, not so much their brand identity and logo - https://www.ibm.com/design/approach/

Colors:
- Big Sur / Apple / MacAir -> Settings -> Appearance -> dark mode -> we love the purple color from this color palette and a similar shade could be used for the primary color. For the secondary palette - it's important for us to have a high contrast between the different colors (е.g. Bar chart, easy to distinguish chart elements through color coding).
- Softserve - https://www.softserveinc.com/en-us
- Siili - https://www.siili.com/

For the logo: we would like to put focus on the font. We would like it to be bold - our aim is to be easy to distinguish and easy to read even when its size is very small, and easy to distinguish when it is positioned among multiple other logos.

We would also like to include a symbol - turtle, to be used as an alternative to the full logo "purple turtle", in cases when we need only an icon or have limited space available. We would like it to be minimal, simple, it would be great if it can communicate something related to "technology, future-proof, bold and brave".

For inspiration and illustration purposes I have attached some examples of animal-inspired logos.

Target Market(s)

IT & Technology, Manufacturing, Energy & Utilities, Pharmacy, Entertainment

Industry/Entity Type

Software Development & Outsourcing

Logo Text

PurpleTurtle

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

Download all files - 1.2 MB