• US$150

• 64 designs

• 43 designers

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Logo Design Brief

The name is actually in Spanish( un Vicio), which you can translate it , exactly as “vice”, better said and understood addiction. The Idea comes from 3 Brothers, 2 of them chefs, which already own a Frozen Gourmet food, and catering service store, as well as a deli sandwich bar, and a Detroit style pizza venue.
On their weekends they usually like to cook for family and friends, and everybody loves Hamburgers, so they decided to make hamburgers, with prime beef, with a mix of sirloin and tenderloin. They also have chicken grille for crispy recipes, which is normal for the type ob business but their quality, size aint nothing normal. The result amazing quality and flavor, and then you add as you like, chipotle mayo, caramelized onions, avocado, bacon, peppers, etc… So both friends and family suggested to start a hamburger business.
This small restaurant about 600 square feet, its in a prime plaza in the most t exclusive and expensive zone in the country( Guatemala). We would like to have a New York  metro style decor, modern, with graffiti-type Walls and news paper , as well as luxurious street murals( like having the Brooklyn bridge scenery).
This burgers are not fast food, they are made at the moment, something like shake shack if you are familiar with the brand, but we want it a little more trendy and luxurious.  Its like a custom made burger, with a base menu options.
The logo has to be catchy, modern, trendy, and something that attract or calls you in, and invites to come back again and again, something you can’t forget , and becomes the “Vicio” or addiction.

We don’t want the traditional Hamburger Silhouette, but it can be there or outlined somehow, like abstract, or similar.

Target Market(s)

People of all ages that want top quality burgers, not willing to sacrifice fast for taste and made at the moment; not your regular fast food, no

Industry/Entity Type

Restaurant, hamburgers

Logo Text

UN VICIO

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Name

Nice to have

• Fresh, bold, different, looks young

Should not have

• Not the typical burger silhouette, but yes something that pictures ir or aknowledges it Just one picture, Outlines not a filled picture or design

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Files