• US$150

• 88 designs

• 28 designers

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Logo Design Brief

I am looking to design a logo for a tropical liqueur I am developing. It is an upmarket product and will be priced around $35-$40 per bottle. The idea behind the brand is to take the concept of “tiki” and strip away the kitsch and tackiness, focusing on the unique flavors and wide array of cocktail applications. I want to modernize “tiki”, in short.

The design must incorporate the Bird of Paradise flower. The look and vibe I am looking for would best be described as “tropical Art Deco”. I am looking for a designer to take some cues from Art Deco, and create a very upscale brand logo. The centerpiece of the logo should be the word “Paradisse” which should be in an attractive decorative font. Please see the included picture with the four logos in the same font to see the style I am looking for.

Target Market(s)

25-49 higher income drinkers who are interested in high end rum/tiki cocktails but intimidated by all the esoteric ingredients. Also looking to remove the kitsch and tackiness associated with “tiki culture”

Industry/Entity Type

Beverage

Logo Text

Paradisse

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Bird of Paradise flower(s), attractive and memorable tropical-looking font

Nice to have

• Slightly faded indigo font color, hand drawn appearance

Should not have

• Tiki masks, anything overtly “tiki”

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Files

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