California based outpatient physical therapy clinic font and spacing help
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This customer received 7 logo designs from 3 designers. They chose this logo design from Jerwin Intac as the winning design.
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Logo Design Brief
I need a logo design, really more help with fonts, spacing for a new outpatient physical therapy center. The end product will be emailed to sign company to create building signage as well as raised letter signage in the lobby of the facility for use as a focal wall sign. The vision is the lettering will be all white in color... and used over dark backgrounds. but there is some creative flexibility, This clinic will be a spin off of our parent company www.Burgerrehab.com. it will have its own website but be linked and cross promoted. It is being created as a premier brand offshoot for specific sports medicine clientele. very clean lines. emphasis (? larger font???) should be on "JPI Joint Performance Initiative" with a lesser emphasis on "Burger Physical Therapy.... also ... open to ideas or synonyms for "center" or something else... but its getting too wordy.
Need to use a font that is simple, clean, and open-sourced (free) I like Helvetica and similar fonts sans script
Target Market(s)
Building Signage, Brand Identification
Industry/Entity Type
Health Care - Physical Therapy facility
Logo Text
JPI - Joint Performance Initiative a Burger Physical Therapy center
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Greater emphasis on JPI and less on Burger Physical Therapy