• A$150

• 50 designs

• 21 designers

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Book Cover Design Brief

The book title is: Feedback
Subtitle: Seek it, give it, connect with it.
Authors: Dwight Hodge & Shelley Flett
We are looking for a complete book cover design using a combination of my brand colours and that of my co-author (Dwight). The colours we use include:

Shelley: Blue #1E84AB & Dwight: Blue #01275B and white.

An idea on the wording for the back cover is here (open to tweak/shorten it if better that way):

The most dynamic leaders today are focused on increasing effectiveness and improving team cohesion. This book demonstrates how creating a culture of feedback enables both of these things.

Feedback allows for the strengthening of communication and allows individuals to continually learn and grow, with the support of their colleagues.

Shelley and Dwight have created a unique approach to change the often-negative perception associated with feedback. They created it for you…to unlock the opportunity, freedom and success you can achieve when feedback is implemented and used regularly.

If you are a leader looking for ways to build skills in your people, contribute to their growth and development, and maintain a strong, supportive culture, all while delivering business outcomes, then this is the book for you.

“If you are keen to transform feedback from average to awesome and from being a chore to an art, this book is a must read.”
Joseph Dagher, Cummins Meritor

“In today’s hybrid work environment, greater transparency and empowerment, through developing a feedback culture, is essential.”
Narelle Burke, Kantar

We will also need to allow space for a barcode and the publishers logo (just above it) on the back bottom right hand side.

Target Market(s)

Business leaders

Industry/Entity Type

Business

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Font styles to use

Other font styles liked:

• Open to any other fonts that will suit the design

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Colours: Blue #1E84AB & Blue #01275B and white.

Nice to have

• Something creative and smart but not too busy.