Pineapple Mortgage logo with tagline

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Contest winning design

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This customer received 10 logo designs from 4 designers. They chose this logo design from Franabanana as the winning design.

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  • Closed - Design Selected
  • 6-designer contest

Logo Design Brief

Pineapple Mortgage is a dba of Canopy Mortgage that is starting up now in the state of Hawaii. Pineapple Mortgage will provide home loans to buyers of residential real estate in Hawaii, as well as refinance home loans for homeowners.
Pineapple is associated and owned by Canopy Mortgage, LLC, based in Lindon, Utah. Canopy employs independent branch operators throughout the United States.

Our draft logo is close to what we want, but needs fine tuned and we're open to other design ideas. The simple idea is that we need a camera ready logo - we have the draft, need it cleaned up and ready to go. BUT, other versions/ideas welcome.

Target Market(s)

US consumers shopping for a home loan, and real estate agents referring consumers needing a home loan.

Industry/Entity Type

Real Estate Finance

Logo Text

Pineapple Mortgage


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

0054AA
0677BA
7BADD7
CADEEF
E8F1F8

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Blue tones to compliment the Canopy Mortgage logo colors - does not have match but the two logos will occasionally cast side by side. Pineapple graphic with connotations of homes built in to the logo; the logo needs to be simple enough to embroider on apparel items and to print on small formats like business cards, etc.
Nice to have
  • Pineapple graphic as described, but could incorporate other Hawaii related graphic designs

Files
Download all files - 0.2 MB
PNG
PINEAPPLE HOME LOANS FINAL DRAFT
Monday, February 13, 2023
PNG
CanopyLogo-Tagline Stacked
Monday, February 13, 2023
Payments
1st place
US$110
2nd place
US$100
Total
US$210

Project Deadline
15 Feb 2023 18:10:38 UTC
Language