Brand new asset management firm in Brazil needs a professional logo
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This customer received 154 logo designs from 74 designers. They chose this logo design from work_studio as the winning design.
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Logo Design Brief
We need a logo for a new investment firm called Cambirela Asset Management based in Balneário Camboriú, in the south of Brazil. The company will run a hedge fund with the same name and will operate in stock markets all over the world pursuing great returns to our qualified investors.
Cambirela is also the name of the tallest mountain and a natural landmark in the coastal area of our home state. It's covered by the beautiful Atlantic forest, with lush greenery, elegant trees and home of many unique bird species. It's an indigenous word, from the native Brazilian people. Rarely, you can see Cambirela covered by snow, the last time was in 2013.
We would like to see designs that use some modern and unique shades of green as the main color or as an accent, inspired by the forest and money color. As a refence, think dollar bill color scheme (https://www.schemecolor.com/dollar-bill-color-scheme.php) or dark sea green color scheme (https://www.schemecolor.com/dark-sea-green-monochromatic.php).
We also would like to see designs using a mountain, a tree or a bird as the symbol. The final design should communicate financial safety and strong growth. Please use "Cambirela" as the main logo text and "Asset" or "Asset Management" as the tagline.
To your reference, you can also find attached some pictures of the Cambirela mountain and an old classic painting portraying the a view for our state capital Florianópolis with the Cambirela mountain in the back.
Target Market(s)
Upscale, qualified high net worth investors
Industry/Entity Type
Financial / Hedge Funds
Logo Text
Cambirela
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- The mountain, OR tree OR a bird as the brandmark
Should not have
- A capital "C" as a lettermark logo