• C$190

• 87 designs

• 34 designers

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Character Design Brief

Create a character that represents EIDA, an artificial intelligence tool that comprehends unstructured Occupational Health and Safety (OHS) texts. The character will be used for branding and marketing purposes and will be associated with the features and capabilities of EIDA.

Brief Summary on EIDA:

EIDA understands free form OHS text the way humans do and perform functions such as:

-Extracting important attributes and entities mentioned in text (like injured body part, damaged equipment, location, PPE,...)
-Infer incident characteristics (like severity, potential severity, SIFP,...) and classify incidents into appropriate categories like: people, property damage, near miss, unsafe act, unsafe condition, process safety... and more.
-Guide users to provide better incident descriptions through an interview-like Q&A process.

Trained on a massive body of OHS data, EIDA can automate the analysis of thousands of descriptions identifying previously hidden themes and patterns.

Design Considerations:

The character should convey the intelligence, efficiency, and accuracy of EIDA in analyzing and processing OHS data.

The character should be approachable, as EIDA is designed to help users provide better incident descriptions through an interview-like Q&A process.

The character should represent EIDA's ability to understand and interpret OHS data, unlocking additional information by capturing relevant data from free-form text descriptions.

The character should reflect EIDA's expertise in extracting important attributes and entities mentioned in OHS texts and inferring incident characteristics.

The character should be designed to appeal to a professional audience, including safety professionals, corporate stakeholders, and as well as other stakeholders in the Occupational Health and Safety field.

The character should be unique and memorable to help distinguish EIDA from other artificial intelligence tools in the market.

The character should be designed in a way that can be easily adapted for use in various marketing and branding materials, including digital and print media.

Some adjectives we use to describe EIDA:
Focused
Methodical
Analytical
Honest
Organized
Helpful
Hard Working
Determined

Deliverable:
A visual representation of the character in a format that can be used across various media channels, including print and digital.

Target Market(s)

Corporations

Industry/Entity Type

Energy & Construction

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Convey that EIDA is accurate and reliable. Also EIDA is female.

Should not have

• Nothing too "cute" or overly cartoonish.

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Files

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