• US$100

• 8 designs

• 4 designers

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Graphic Design Brief

This project is a poster that will be in the public/lobby areas of ice hockey rinks to introduce an initiative to address the rampant abuse of officials.

Communication Objectives:
- Capture Attention
- Awareness of New Initiative
- Create Curiosity to Learn More
- Build Recognition of WTW?!? (Name/Branding/Mission)
- Target Audience is Hockey Players, Coaches, Parents, Officials
- Work together to create solutions ... not point fingers or assign blame.

This poster is most likely going to be 11"x17" and/or 16"x20"

Primary Message:
1) IT’S NOT OK!!!
Ice hockey has experienced a significant increase in unacceptable behavior by players, coaches, parents, fans, and officials. It’s time for an intervention that will bring an end to the adversarial environment in the rink that has been negatively impacting all of us. The way things are right now in this sport IS NOT OK!!!

2) WE CAN ALL DO BETTER
Nobody wins when on-ice officials are abused by coaches, players, parents, or fans. This type of behavior is not only inexcusable, but also completely unproductive.
Abusive behavior does not change anything that has already occurred, and it certainly isn’t going to change future calls to the abuser’s advantage.
Whistles don’t get unblown, disputed calls/non-calls don’t get overturned, and penalties don’t get dismissed.
Instead, emotions take control, tempers flare, more penalties ensue, inappropriate behavior escalates, and ultimately the safety of all participants is placed at risk.
This behavior merely creates an adversarial and combative environment that will always negatively impact the remainder of the game for everyone involved.

3) What is WHY THE WHISTLE?!?
We are referees who are partnering with players, coaches, parents, and fans to address and eliminate unacceptable behavior. We are developing tools to facilitate an alignment between on-ice officials and those for whom we officiate. We aren’t interested in complaining or assigning blame, but genuinely want to find solutions that ALL of us can accept, and will be willing to implement, and stand behind.

WhyTheWhistle?!? Branding Images & Logo should be prominently displayed within the design.

Target Market(s)

Ice hockey players, coaches, parents, and fans. Poster will be in the public lobby area of ice hockey rinks throughout Northeastern United States.

Industry/Entity Type

Youth Sports & Activities

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Branding elements for WhyTheWhistle?!? including logo, WTW?!? icon, IT'S NOT OK!!! tagline & We Can All Do Better tagline

Nice to have

• I've included some body text as part of the project brief.

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Files

Download all files - 3.4 MB