• A$210

• 52 designs

• 32 designers

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Logo Design Brief

Looking to create a logo and brand concept for a new Print-on-demand business where we can also use the logo on swag and merchandise. Think Retro / Rockabilly theme.
Overview:
Our client is a new print-on-demand business that aims to create customized merchandise for customers. They require a new logo that reflects their brand concept and can be used on a variety of swag and merchandise. The logo should have a retro rockabilly theme.

Target Audience:
The target audience for this business is customers who are looking for unique and personalized merchandise + outsourcing agencies and channels that can take advantage of POD. They are likely to be drawn into the playful / fun retro rockabilly culture, music, and fashion.

Brand Concept:
The brand concept for this business is all about creativity, personalization, and individuality. Outside of the Print on Demand service, the business aims to offer customers the ability to create customized merchandise that reflects their own unique style and personality. The logo should reflect this concept and should also have a retro rockabilly theme.

Design Elements:
The logo should include the following design elements:

A retro / rockabilly font for the business name - The Print Garage
A graphic element that reflects the retro rockabilly theme. This could include an image of a motorcycle, vintage microphone, guitar, or record player, or a graphic of a pin-up girl, hot rod, or diner.
The logo should be in a circular or square shape to make it easy to use on merchandise.
The logo should include a color scheme that reflects the retro rockabilly theme. This could include colors such as red, black, white, and yellow, purple
Deliverables:
The final deliverables for this project will include:

A logo in high-resolution vector format that can be scaled to any size without losing quality.
A color palette that includes the colors used in the logo.
A brand style guide that includes guidelines for using the logo and colors on merchandise.

Target Market(s)

Marketing Agencies and Print-on-demand clients

Industry/Entity Type

Printing

Logo Text

The Print Garage

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

Download all files - 5.7 MB