Label for a new skin care product
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This customer received 16 label designs from 6 designers. They chose this label design from DeriMH as the winning design.
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Label Design Brief
Hello, we are launching a new skin care product. It's a face serum. One product only. I have attached the size requirements and a very general look at what is required. The final result will be a label sticker than gets placed on the bottle.
I have created some (amateur) designs using Canva here: https://www.canva.com/design/DAFRgFZog7M/gMOHewwVfEz_-CwLoC_8_g/view?utm_content=DAFRgFZog7M&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
The text is what is required on the label. The design we are seeking is a very simply Wordmark logo with interesting font only. You can see I'm seeking ideas on a colorful design as well as something more ordinary/clinical. The people who will buy this product will be more upper class, well paid, and critical thinkers. Upscale. We don't want too many colors due to printing costs.
Target Market(s)
Female 25-45 years old who are hip and savvy
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- wordmark logo