"Cleandress" company Logo Rebranding
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This customer received 123 logo designs from 70 designers. They chose this logo design from aglstd as the winning design.
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Logo Design Brief
I would like a rebranding of an existing logo that has been around for 20+ YEARS (LOGO ATTACHED)
The company supplies linens to the hospitality industry (hotels and restaurants)
Its uniqueness is offering RFID technology that can basically track linens throughout a hotel or even beyond the confines of the business.
I am looking to freshen up the look and feel and modernize. possibly incorporating an RFID element in the logo.
The color scheme should remain bluish and should not steer away to much from the existing palate.
The font should definitely use a makeover and be modernized.
I am not looking for another downloadable template with a washing machine and bubbles
I am looking for a clean, corporate, modern look that can be used on cards, trucks, and more
Thanks in advance
Dan
Updates
Hey All
Just to clarify the company name is "Cleandress" One word. I am looking for something very different from the current logo. Except for the color scheme that can remain with those bluish Pantones
Thank you
Added Wednesday, 05 April 2023
Target Market(s)
sophisticated hotels and restaurants
Industry/Entity Type
Linen & uniform supply and RFID tracking
Logo Text
"Linen Supply Chain Management"
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- clear and corporate look
Nice to have
- RFID incorporated somewhere in the logo
Should not have
- not too similar to the old logo