• A$120

• 24 designs

• 4 designers

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Logo Design Brief

UPDATED BRIEF!
Please see attached pictures for inspiration

Client Name: Farmhouse Early Learning and Kindgarten
Industry: Childcare & Education
Logo Usage: Online, print, and merchandise

Audience: Parents looking for a safe and fun educational environment for their child.
Surrounded by nature, focus on outdoor activities outdoor such as gardening and looking after small animals

Brand personality: If this logo was a person he would be a farmer that caring about the animals, land, the community and their people. An oasis in the middle of the huzzle and buzzle of the city.

Keywords: Nature philosophy, vegetable garden, small animals, farm feel

Typeface: Easy, clean and reflecting the farm/country vibe in a child friendly manner.

Colour Palette: We would like to keep it clean, using neutral tones. but also like blue
Colour reference: Palette of white with Dulux S39D7 Carter’s Scroll with other colours added in.

Likes: Blue, Neutral colours
Dislikes: Primary colours, trees with children around it.

Deadline: 1week

Additional Information: We were thinking of having FARMHOUSE big in the centre and “Early Learning & Kindergarten” subtle at the bottom.

Target Market(s)

Parents looking for a safe and fun educational environment for their child. Surrounded by nature and lots of activities outdoor with a real farm feeling.

Industry/Entity Type

Childcare, education

Logo Text

FARMHOUSE - Early Learning & Kindgarten

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• neutral colours, possibly a darker blue and white

Should not have

• Primary colours, trees with children around it.

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Files

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