Cover Concept Design Protein Power 2.0

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This customer received 56 eBook cover designs from 14 designers. They chose this eBook cover design from D Creative as the winning design.
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If it's possible to have this scope of work and not just a single e-book front cover design, we would prefer a front and back cover concept design for a groundbreaking new book on diet and health from best-selling authors in the field of low carb nutrition. The focus will be weight loss and metabolic health. (We're the oldest living low-carb gurus!) The look and feel we're seeking is on that says 'trustworthy' 'professional' 'success' but also imparts the 'next generation' feel of the v 2.0 alluded to in the title. We will be publishing in e-book as well as US Trade 6x9" paperback and hardcover. The book will have approximately 300 -325 pages in paperback and hardcover versions.
Target Market(s)
Ages 28-75; women/men = 60%/40% so more women than men will likely buy. These are mostly people who are overweight and/or with (or with risk for) metabolic health issues such as diabetes, high blood pressure, or cardiovascular/heart disease.
Industry/Entity Type
Weight Loss and Health
Font styles to use
Other font styles liked:
- Please see the kerned font on the previous cover. It is a serif font but custom.
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Mention it as follow up book to our 4 million copy NY Times Best Seller Protein Power. Give it a striking visual impact, but medically professional in feel -- something in line with the previous book's cover, attached. Mention includes scientifically based info on nutrition, exercise, hormones, and more. If possible, replicate or use a similar font as is on Protein Power cover.
Nice to have
- The red Protein Power title is something of a logo to our brand, so we'd like to keep that going if possible.
Should not have
- No pastel colors please