Logo/Branding design for business : Beach House Rentals

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Logo Design Brief
We are a short term (family) home and apartment holiday rental company on the Mornington Peninsula, Melbourne, Victoria, Australia. Our areas of coverage, at this time are Portsea, Sorrento (main office headquarters and majority of properties managed in this area) Blairgowrie and Rye & looking to expand in the coming years to take in other areas Tootgarook, Rosebud, McCrae, Safety Beach & Mt Martha.
Project is to create a logo to replace the old. We have just released a new website, in its basic format, with intention to develop further and expand. Logo/Business Name will be used to replace all current branding currently on building signage, google page, social media, all stationary such as Calendars, envelopes, business cards etc. Our base colour is the Blue that is featured in the 'calendar' uploaded for reference. Black is a definite for that prestige feel (refer to website). Some highlight colour/s could be advantageous.
We want our brand to be stylish, still reflecting the beach theme, more upmarket than current, timeless and in line with our website feel.
www.beachhouserentals.net.au
We are not Corporate eg: Hilton Hotels
We are a family owned business and wish to reinvent the business and give it a new life, a lift of exposure and rebranding that will stand out creatively with flair.
We don't want to look like our competitors in the areas ( real estate agencies and other short term rental companies)
We have the front beach which is serene for boating, fishing, swimming and all water sports, and the back beaches. not required to be reflective in our logo.
Families who travel to the Mornington Peninsula love the 'lifestyle' .
PMS 319C IS THE BLUE Beach House Rentals Uses.
Target Market(s)
Families, Groups, Age Groups from 28 +
Industry/Entity Type
Family Homes & Apartments Short Term Rentals on the affluent Mornington Peninsula in Victoria.
Logo Text
Beach House Rentals
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Sophistication. Simplicity & Style.
Should not have
- Palm Trees. Thongs. High Rise Buildings. Waves.