• C$300

• 85 designs

• 37 designers

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Logo Design Brief

- To design a logo for our new research program, called "IDEAL". We are based in academic research hospitals, so we are looking for neutral, academic, innovative look for our logo.

- The key elements that should convey in the logo is the emphasis on Lung and the Diverse population. For example, an artistic image of lung can be shown as a faded background of the acronym IDEAL, or incorporated into the logo
- Please try to embed some neutral (non-gendered) human shapes in the design. For example, abstract human shapes incorporated as part of logo, or several different human shapes can be shown throughout the acronym. Some as white cut out, and with the same color as the letter, etc.
Here are some examples of the human shapes embedded in the logos:
UK Biobank: https://www.ukbiobank.ac.uk/
HeLTI: https://helti.org/

- The color should be colorblind-friendly. The main colors should be dark blue, and possibly with some splash of yellow and purple if it helps to enhance the logo. We are open to the use of gradient. For example, the word IDEAL can be shown in a gradient of blues.

- Only sans-serif fonts are acceptable

- The final design should communicate an improved strategy for lung health in a diverse population.

Logo Text

IDEAL

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• artistic representation of human lung

Nice to have

• Logos (IDEAL) with human shapes embedded

Should not have

• busy graphics