Logo and brand identity for new wellbeing tea brand challenging the current brands.

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Contest winning design

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This customer received 152 logo designs from 84 designers. They chose this logo design from LazyArt as the winning design.

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Logo Design Brief

Create a logo and brand identity for a new brand of well-being teas called MOJO & MELO. The brand needs to work well on tea carton packaging, e-commerce website, and social media. The logo needs to communicate the balance of energy (Mojo) and calm (Melo). This could be with an icon above the brand name, or creative use of the & sign or the letter O's within the name. The logo needs to be modern, simple, elegant, premium, confident, and charming but not childish. The target market is health-conscious women 30 plus. See competitors and brands we like from other sectors in the uploaded file.

Target Market(s)

All women but primary age group 35 -55

Industry/Entity Type

Tea, premium well being sector

Logo Text

MOJO & MELO. need to see versions with website mojoandmelo.com and strapline Gut friendly teas with no nasties


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)


Font styles to use
Serif
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

00AB8E
00BBA5
67D7C9
C6EFE9
E9F9F6
FFF300
FFF600
FEFA6F
FFFEC7
FFFEE8
FFC000
F8CF3A
FAE287
FDF2CF
FEFAEE

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Please read attachments. colour and black and white versions. full logo and abbreviated.
Nice to have
  • see attached document. logo placed on tea carton and website to see context.

Files
Download all files - 0.7 MB
DOCX
MOJO&MELO DESIGN
Wednesday, May 3, 2023
PDF
MOJO & MELO (1) (1)
Wednesday, May 3, 2023
PNG
Screenshot 2023-04-20 at 11.25.03 (1)
Wednesday, May 3, 2023
Payments
1st place
£150
Participation payments x 3
£30
Participation payments x 4
£10
Total
£280

Project Deadline
10 May 2023 16:16:23 UTC
Project Upgrades
Bundled project(s)
Business Card Design
more information
£29

Language

Logo Design inspiration
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