Rebrand of a Corporate Finance Logo
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This customer received 165 logo designs from 66 designers. They chose this logo design from Kim Ji as the winning design.
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We have an existing logo, which we have used for many years, but it is too basic and not corporate or professional enough for the company going forward.
It is the partner brand to Unloq (https://unloq.co.uk) and should be closer in feel to that logo. Ideally to sit alongside and use a similar palette and feel.
Current logo and icon attached for your review.
Target Market(s)
Business Owners and Advisors
Industry/Entity Type
Finance
Logo Text
Firm Gains
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Serif
Sans Serif
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A high quality digital-first logo that works in landscape or portrait to complement the main business (Unloq). Also if there are design icons/themes, really important for the design to make sense (i.e. the icon/theme to mean something relevant).
Nice to have
- Professional, strong, confident, readable
Should not have
- light/loud colours, script fonts, complex iconography
Files
Download all files - 0.0 MBPNG
Icon_Color
Friday, May 5, 2023
PNG
Logo_Color
Friday, May 5, 2023
Payments
1st place
£110