• US$210

• 20 designs

• 9 designers

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Graphic Design Brief

After years in the TV/Film industry, we are changing the landscape and hoping to niche down our work. This company is focusing on ONLY the pre-production for film/TV projects. We're trying to fix it in pre! not post. ;) Paperwork/research heavy, computer, remote-driven work is our company. We will take on a concierge-type business sense in that companies can hire us to complete specific tasks, so they can put their time to other parts of the project.

We have a couple slogan options:
"When time is running out, we join in."
"Empower your process."

Our company will be called "Below-The-Line Prep" or for short "BTL Prep". When creating a film or TV show, you have an Above-The-Line budget & everything else is BTL. We'll focus on all prep tasks remotely for the BTL of the show. Schedule, budget, location permits, onboarding/hiring crew, travel booking needs, and more.

I want the company logo to feel simplistic & modern. The files attached are ideas I've been toying with:
• Trial 5 - Was a simple letter-based logo, but it looks possibly too block & I got feedback that it looked "busy".
• Simplified Logo - Was trying to go more unique and ambiguous of a logo stamp/image look vs the straight forward lettering.
• Clock_Keyboard - was my fun unique take, replace a laptop screen with an alarm clock, but I'd like the numbers of the clock to be budget codes (attached as Chart of Accounts) & the hand of the clock to be a checkmark (as in task done).

Colors - Fall colors. Deep reds, blues, purples, greens, etc. are ideal for this company. My other company uses pastels - so trying to keep separation.

As you can see, instead of hyphens I used dots in Trial 5. "Below • The • Line" vs "Below-The-Line" - felt cleaner for the image. You can take luxury with in between punctuation as well.

Thank you for taking the time to submit it if you do! I need your professional eyes to show me the opportunities I'm missing.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Fall, deep, rich colors. I use pastels for another company, need separation.

Nice to have

• Slogan, but not needed. Focus should be logo.

Should not have

• Does not need TV/Film icons as we may expand to events.

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Files

Download all files - 2.7 MB