Logo for new luxury fashion brand

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Contest winning design

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This customer received 335 logo designs from 150 designers. They chose this logo design from Modeform as the winning design.

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Logo Design Brief

Overview:
We are looking for a logo that reflects the brand identity of NOLESS, a fashion label that offers high-quality, feminine clothing with a unique "casual luxury" style. The brand offers minimalistic yet luxurious clothing, focusing on everyday luxury, sustainability, and simplicity. Our mission is to provide high-quality, versatile, and timeless key pieces that work for any occasion, blurring the boundaries between luxury and casualness.
The logo should be minimalistic, modern, sophisticated, and memorable, while also communicating the brand's commitment to sustainability. It should consist of the wordmark NOLESS and include an icon with the letters N and L.

Logo Design:
The logo should be sleek, modern, and minimalist. It should include the word "NOLESS" in a clear and easy-to-read font, with a stylized graphic or symbol that captures the essence of the brand.
- Typography: Choose a sans serif font similar to those used by fashion brands like Carven, Givenchy, Marc Jacobs, and Strenesse. The font should be clean, sophisticated, and modern, complementing the brand's minimalistic and luxurious aesthetic. Please use the uppercase brand name "NOLESS" in the logo.
- Icon: Design a minimalistic geometric icon that combines a stylized "N" and "L" overlapping each other. The overlapping lines should create a visually appealing and balanced design. The icon should harmonize with the chosen font and color palette.
- Color Palette: Utilize black and white, to create a minimalistic and elegant look. Please avoid using vibrant colors or metallic shades such as gold.

Logo Usage:
The logo will be used primarily on clothing tags, website, social media, and marketing materials, including business cards, letterheads, and packaging. It should be easily scalable and legible in different sizes and formats, and should be designed for both print and digital use.

Target Market(s)

Target Audience: The target audience is primarily women between the ages of 25-45 who value quality, style, and sustainability. They are confident, fashion-conscious, and appreciate the importance of ethical and environmentally-friendly fashion.

Logo Text

NOLESS


Font styles to use
Sans Serif

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Files
PNG
NL Icon
Sunday, May 7, 2023
Payments
1st place
€110
2nd place
€100
Total
€210

Project Deadline
14 May 2023 14:38:45 UTC
Language

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