Logo for new luxury fashion brand

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This customer received 335 logo designs from 150 designers. They chose this logo design from Modeform as the winning design.
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Overview:
We are looking for a logo that reflects the brand identity of NOLESS, a fashion label that offers high-quality, feminine clothing with a unique "casual luxury" style. The brand offers minimalistic yet luxurious clothing, focusing on everyday luxury, sustainability, and simplicity. Our mission is to provide high-quality, versatile, and timeless key pieces that work for any occasion, blurring the boundaries between luxury and casualness.
The logo should be minimalistic, modern, sophisticated, and memorable, while also communicating the brand's commitment to sustainability. It should consist of the wordmark NOLESS and include an icon with the letters N and L.
Logo Design:
The logo should be sleek, modern, and minimalist. It should include the word "NOLESS" in a clear and easy-to-read font, with a stylized graphic or symbol that captures the essence of the brand.
- Typography: Choose a sans serif font similar to those used by fashion brands like Carven, Givenchy, Marc Jacobs, and Strenesse. The font should be clean, sophisticated, and modern, complementing the brand's minimalistic and luxurious aesthetic. Please use the uppercase brand name "NOLESS" in the logo.
- Icon: Design a minimalistic geometric icon that combines a stylized "N" and "L" overlapping each other. The overlapping lines should create a visually appealing and balanced design. The icon should harmonize with the chosen font and color palette.
- Color Palette: Utilize black and white, to create a minimalistic and elegant look. Please avoid using vibrant colors or metallic shades such as gold.
Logo Usage:
The logo will be used primarily on clothing tags, website, social media, and marketing materials, including business cards, letterheads, and packaging. It should be easily scalable and legible in different sizes and formats, and should be designed for both print and digital use.
Target Market(s)
Target Audience: The target audience is primarily women between the ages of 25-45 who value quality, style, and sustainability. They are confident, fashion-conscious, and appreciate the importance of ethical and environmentally-friendly fashion.
Logo Text
NOLESS
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.