Sommertag Hefeweizen - Beer Can Label

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This customer received 49 packaging designs from 19 designers. They chose this packaging design from MilM as the winning design.

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Packaging Design Brief

We need a can label for our Hefeweizen. We started 40 years ago as a traditional German brewery. Every year we make a tradition Hefeweizen that we release in our Bier Garten. This year we would like to can some. Since this is summer release with want the label to be light and fun. Maybe with a tradition German Bier Garten as the background. File uploaded is for size and the info on each side that needs to be included. www.capitalbrewery.com Ignore current designs for inspiration.

Target Market(s)

Gen Z

Industry/Entity Type

Craft Brewery


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Bier Garten Theme
Should not have
  • Capital Brewery logo can stay along side, not in main design.

Files
Payments
1st place
US$260
2nd place
US$100
3rd place
US$100
4th place
US$100
5th place
US$100
Participation payments x 4
US$10
Total
US$700

Project Deadline
17 May 2023 20:49:56 UTC
Language

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