• US$150

• 190 designs

• 69 designers

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Logo Design Brief

We are launching a new financial planning business called "Princeton Financial Planning" targeting HNW clients with disruptive pricing of ~$4k per year, representing a 50%+savings on what most clients pay for financial planning on over $1M in assets. Logo needs to be smart, modern, yet sophisticated enough to attract and win the trust of HNW clients. The logo look and feel needs to steer clear of Princeton University - no orange and black, no university buildings, nothing connected to the university. Attaching some sample presentation slides rom the eMoney financial planning software we will be using and would like the brand and logo not to conflict with that look and feel

Target Market(s)

HNW clients around Princeton and nationally that want clear advanced financial planning at an affordable cost and are tired of brokers not delivering plans

Industry/Entity Type

Financial Services

Logo Text

Princeton Financial Planning - sub tagline: Cost-Conscious Confidence

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A logo that can form the basis of visual identity of firm; and is consistent with the look and feel of the eMoney software sample slides I attached; must feel HNW; must include a woman; and a man

Nice to have

• The logo should connote analytical financial plans delivered in person or over zoom to clients

Should not have

• Cannot have any connection to Princeton University. No orange and black. No university buildings. Please do not use the PFP acronym. We will not be using that acronym

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Files

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