• A$300

• 170 designs

• 101 designers

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Logo Design Brief

TruePoint Integrity Solutions is a private investigation firm that specialises in conducting general workplace misconduct investigations, and reportable incident investigations for the disability and child & family sectors. With a commitment to upholding professionalism, reliability, and integrity, TruePoint aims to provide accurate and unbiased findings to their clients. The company is looking for a distinctive and memorable logo that will effectively represent their brand identity.

Objectives:

Convey Professionalism: The logo should exude a sense of professionalism to establish the company as a trusted and credible service provider in the field of private investigations.

Reflect Reliability: The logo should instil a sense of trust and reliability, emphasizing that TruePoint is a dependable source for accurate and thorough investigations.

Evoke Integrity: The logo should communicate the company's commitment to conducting investigations with integrity and ethical standards.

Avoid Clichés: The logo design should steer clear of overused symbols such as magnifying glasses, focusing instead on more original and unique elements.

Target Audience:
The target audience consists of professionals across a range of industries, including executives, human resources personnel, and legal professionals. The logo should resonate with this audience and inspire confidence in TruePoint's services.

Key Message:
The logo should communicate that TruePoint Integrity Solutions is a professional and reliable investigation firm that prioritises integrity in their work.

Design Considerations:

Typography: The logo should feature a clean and modern typeface that is easily legible. Avoid overly ornate or decorative fonts.

Colour Palette: The colour scheme should be professional and sophisticated, using colours that convey trust, reliability, and integrity. Consider using a combination of deep blues, greys, and neutral tones. However, feel free to explore additional colours that complement the overall design.

Symbol/Icon: The logo should incorporate a unique symbol or icon that represents the core values of professionalism, reliability, and integrity. The symbol should be distinctive and memorable, evoking a sense of trust without resorting to clichés such as magnifying glasses or detective silhouettes.

Simplicity: The logo design should be simple and uncluttered, avoiding excessive details or intricate elements that could hinder recognition and scalability.

Branding: The logo should be versatile and easily recognizable, allowing for brand recognition even when scaled down or used in monochromatic formats.

Logo Text

TruePoint Integrity Solutions