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Edge Craft logo for online business
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This customer received 91 logo designs from 51 designers. They chose this logo design from James Cavender as the winning design.
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US$150
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91 designs
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51 designers
Logo Design Brief
EdgeCraft is a business helping financial market traders 'craft' an 'edge' in the markets. I'd like the logo to be simple that could be used with or without the EdgeCraft name and also work in light or dark mode. I'd like for it to communicate the concept of crafting an edge. As food for ideas, an edge in the market is called expectancy and the symbol for expectancy is the Greek letter 'sigma'. I have attached a file with some images and additional comments.
Target Market(s)
stock market traders
Industry/Entity Type
financial markets
Logo Text
EdgeCraft
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- usable in light and dark mode, simple but with containing the expectancy message, symbol can be used separately or together with the name
Nice to have
- I included some ideas in the attached powerpoint, but I'm open to different ideas if they communicate the message. Ideally the logo will be specific enough to communicate the message, but also generic enough that it could be used on merchandise like coffee cup, tshirt, polo short etc,
Should not have
- not too complex. not looking for a mascot type thing.