Chronos/Square Capital logo for an upscale hedge fund
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This customer received 122 logo designs from 62 designers. They chose this logo design from Spark Design as the winning design.
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Logo Design Brief
I need a logo for an upscale boutique hedge fund. I’ve attached images of logos I have for another company (Hardy|Hobbs & Jackson) and a company I sold (Power Windows). They are very different but capture the ideas I like.
Hardy|Hobbs - the font is terrific. The discretely embedded ‘H’ is creative. Obviously ‘H’ doesn’t work for Chronos/Square. The copper is a nice contrast and the gray works on most backgrounds.
Power Windows - I really like the möbius strip feel/design of the ‘P’ and ‘W’. The font is okay, but works well with the ‘PW’. The blue and platinum colors are a great combination.
The colors on both are good but I am open.
The appeal of both examples I included is the obscure/stylized nature of the letters of the companies (the hidden ‘H’ and the very stylized ‘P’ and ‘W’.
I’m looking for a design that doesn’t just have the letters of the companies. IF the letters are part of the logo, they are creative not literal.
Logo Text
Chronos/Square Capital
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- A logo built around easily recognized ‘C’ and ‘S’