Bike Panorama Logo

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This customer received 118 logo designs from 58 designers. They chose this logo design from SoCal Design as the winning design.
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Logo Design Brief
Create a logo for a bike destination resort. The destination caters to Downhill mountain biking, cross country mountain biking and road biking. Logo will need to be both available as a monotone design and a 2-3 colour design.
Panorama is a mountain resort in British Columbia, Canada and welcomes bicycle riders from across North America to ride.
Discover more about Panorama here: https://www.panoramaresort.com/
https://www.youtube.com/watch?v=QmegfN9qZbo&t=1s
We are also trying to move away from our bike crank logo that was more focused on our downhill mountain bike park to logo that encompasses the various biking disciplines. See attached old logo.
Target Market(s)
Male 70% and Female 30%, Outdoor enthusiast, affluent, resides in Alberta, family focused, adventure and not hardcore, widely appealing and approachable, on trend
Industry/Entity Type
Outdoor recreation
Logo Text
Bike Panorama
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be distinct and unique from other bike parks.
Nice to have
- Logo must be simple enough for various applications like embroidery onto clothing.
Should not have
- Bike gear, sprocket, crank. Do not use font from old logo.