• US$150

• 312 designs

• 144 designers

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Logo Design Brief

Objective: Create a visually compelling and memorable logo for RarityX that captures the essence of luxury, trust, and the allure of rare, expensive items. The logo should appeal to a broad target audience, including investors, rarity owners, and rarity specialists, while also attracting younger generations with a coolness factor. It should convey accessibility, a sense of history, longevity, professionalism, and excitement. Avoid using an "Rx" type logo resembling a prescription symbol.


Target Audience: The primary target audience includes individual and institutional investors who aspire to own valuable rarities, rarity owners seeking liquidity events, and rarity specialists with expertise and celebrity status in their select specializations.


Visual Elements and Symbols: Incorporate visual elements associated with rare and expensive items, such as gemstones (diamonds, emeralds, sapphires), precious metals (gold, silver), and items of antiquity that are timeless and valuable. Explore symbols like a crown or crest to represent exclusivity, a shield or seal to convey trust and authenticity, a combination lock or key to symbolize access and security, and wings to symbolize achievement and aspiration.


Color Palette: Explore metallic shades of gold, silver, or bronze for a feeling of richness and sophistication. Additionally, consider a black and gold combination for a timeless and upscale look. Experiment with neutral tones complemented by a single bold accent color, or try a Renaissance color scheme. Deep burgundy and bright, attractive colors that complement each other and interrupt the vision can also be explored.


Design Style: The logo should demonstrate quality, luxury, and accessibility, striking a balance between a Sotheby's or Christie's aesthetic and appealing to younger generations. It should convey a forward-looking approach, a sense of longevity, and immediate memorability. Again, avoid using an "Rx" type logo resembling a prescription.


Existing Logos for Inspiration: Look to American Express for inspiration, as it embodies a strong brand identity based on "asset class" with a vibrant color palette and successful co-marketing strategies with partners like Delta and Marriott.


Tagline or Slogan: Include the tagline "Making the world's treasures accessible to all" occasionally, but focus on creating the digital renaissance.


Logo Requirements: The logo should include both text and a dynamic graphical representation. Explore the possibility of having an icon corresponding to the logo.


Emotions and Feelings: The logo should evoke a sense of luxury, trust, rare items, collectibility, awe-inspiring moments, a long history, stability, professionalism, and excitement.


Competitor Considerations: Take into account the logos and brand identities of competitors like Masterworks, Rarible, OpenSea, Vinovest, Freeport.app, Rally, Collectible, Otis, and SpaceX.


With this design brief, the graphic designer will have a comprehensive understanding of RarityX's vision, target audience, preferred visual elements, color palette, design style, and logo requirements.

Target Market(s)

upscale Collectors and Investors

Industry/Entity Type

Collectible Rarities, Coins, Wines, Watches, Cars, Jewelry, Artwork,

Logo Text

RarityX

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Look to American Express for inspiration, a strong brand identify based on asset class with a vibrant color palette

Should not have

• an Rx look like a prescription