Mettle Contracting Logo Concepts
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This customer received 101 logo designs from 37 designers. They chose this logo design from EmNiesh as the winning design.
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Logo Design Brief
I’m looking for a logo for a new contracting/construction company that my partners and I have started. The name of the company is Mettle Contracting. The objective behind the name was to play on the word “Metal” but also the definition of “Mettle” meaning fortitude, character, strength, etc. We will be based in NYC and doing work for government agencies, residential, commercial, and retail clients. This logo will be used on letterheads, e-mail signatures, company merchandise and safety equipment (i.e. hard hats) as well as any and all marketing efforts/campaigns. We’d like for the logo to encompass elements of the name itself, the city of New York, and construction equipment/tools while also being simple, elegant and contemporary. We’re also interested in seeing what the artist/designer can come up with, without our influence. Free artistic reign so to speak. I do have a preference for the bluish/gray color way in one of the attached pictures so if that color way can be used in at least one concept that would be nice.
Updates
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Industry/Entity Type
Contracting/Construction
Logo Text
Mettle Contracting
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Elements of metal or construction. Something with tools perhaps but not tacky.