Refreshed Cinch Logo Design

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This customer received 89 logo designs from 37 designers. They chose this logo design from nand77 as the winning design.
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We're looking to refresh the logo and color pallet for Cinch Commercial Property & Asset Management. This logo should be very modern, sleek, and professional with a very slight feminine touch. We will want several variations of the logo. The client really likes the Howard Hughes branding. Image included. The company is called Cinch because they're a combined service group... making your property/ asset management "a cinch". The logos included below are their current logos that need to be refreshed. The client really likes strong dark tonal colors. Forrest green, dark lagoon blue, charcoal, etc.
Target Market(s)
Owners/Brokers, Developers, Real Estate Lawyers
Industry/Entity Type
commercial real estate
Logo Text
Cinch, Cinch Commercial Real Estate
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- one variation that is simply "cinch", and one variation that can include a subheading of ""commercial property & asset management"
Nice to have
- dark, professional tonal colors, sleek font, some type of creative "cinch" symbolism
Should not have
- no dots, no roofline or building outlines, no more than two colors in the logo