• US$150

• 193 designs

• 77 designers

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Logo Design Brief

Design Brief: Rocky Mountain Chamber Singers Logo

Overview

Rocky Mountain Chamber Singers is seeking a refreshed and modern logo that represents the group as a professional and high-quality performance ensemble and celebrates its musical artistry. The logo should evoke a sense of professionalism while incorporating elements that reflect the group's connection to the Rocky Mountains. The logo will be used for both digital purposes (website, social media) and print materials (letterhead, merchandise).


Design Elements

Incorporate the silhouette of mountains: The logo should feature a stylized representation of mountains, symbolizing the Rocky Mountains. The mountains can be abstract or simplified but should be recognizable.

Optional musical symbols: While not necessary, the logo can include subtle and minimalistic musical symbols or elements to represent the choral nature of the group. However, avoid cliché or overused musical symbols and notation. It should be tastefully integrated, if at all.

No singing voices or people: Exclude any depictions of singing voices or individuals to maintain a timeless and versatile design.


Style and Aesthetics

Style preferences: The design is open to various styles, ranging from modern and minimalistic to classic and elegant. Feel free to explore different design directions.

Color scheme: The current colors of black and teal (RGB 0,128,128) can be used, but designers are encouraged to suggest alternative color palettes that convey musical artistry, professionalism and sophistication. The logo should be one or two colors without gradience to ensure simplicity and versatility.


Usage and Deliverables

Primary usage: The logo will primarily be used for digital purposes, including the website and social media platforms. However, it should also be adaptable for print usage on merchandise, posters, and mailings.

Deliverables: The final deliverables should include a vector image (e.g., AI, EPS, or SVG) for scalability and a high-resolution raster file (e.g., PNG or JPEG) for immediate usage. And while the logo should be designed to include color, we would like a grayscale option, a solid black option, and a solid white option upon delivery, too.


Examples and Preferences

Existing preferences: There are no specific existing logos or designs to reference at this time. However, avoid designs that feel overly complex or generic.

Likes/dislikes: A preference is for a logo that strikes a balance between professionalism and creativity.


Target Audience

Demographics: Consider the target audience of the Rocky Mountain Chamber Singers, which may include music enthusiasts, musicians, concertgoers, and individuals interested in choral performances. The typical audience of the Rocky Mountain Chamber Singers consists of
individuals over the age of 60 who enjoy classical choral music. However, the group is also working to attract a larger and more diverse audience. Consider the preferences and tastes of the primary existing demographic while ensuring the logo has a broader appeal to attract a diverse audience.

PLEASE SEE ATTACHED FOR OLD LOGO FOR REFERENCE. WE ARE INTERESTED IN DESIGN SUBMISSIONS THAT REFRESH THIS LOOK OR ARE COMPLETELY DIFFERENT.

Industry/Entity Type

Arts and Entertainment

Logo Text

Rocky Mountain Chamber Singers

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files