Halloween Journey Logo for Preschool Fundraiser
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This customer received 17 logo designs from 3 designers. They chose this logo design from Jerwin Intac as the winning design.
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Logo Design Brief
We need a logo design for a fundraiser called Halloween Journey (HJ). It is a whimsical fairy like experience (not Disney) that is for young children aged 3-8 years old. Guests are guided by a fairy through a story land of six vignettes that is set in the local Botanical Garden. Each tale ends with the gift of a small treasure or charm for children to take away. We would like the logo to be either a fairy or a little boy holding a lantern. The logo can include either the full name or just the initials HJ. I will upload the creative from last year to give you an idea of how we're representing the fundraiser and an image of a fairy that we like.
Target Market(s)
Families with young children 3-8 years old
Industry/Entity Type
Preschool
Logo Text
Halloween Journey or HJ
Logo styles of interest
Character Logo
Logo with illustration or character
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- whimsical theme, fairy holding a lantern
Should not have
- nothing trendy or Disney like