• US$150

• 116 designs

• 40 designers

Logo Design Brief

Looking for a rebranding to the current design. The current design I created myself but I don’t find it amazing. Now that things are taking off with this project, I want to formalize the brand image.

This is technology product, aimed at developers, project managers, entrepreneurs, and startups. It’s a framework or a starter kit for building web applications. A lot d people want to create SaaS (Software as a Service) products, and this application base helps them build those faster.

Our website is www.aspnano.com you can read all about it there.

Here are the main competitors:
1. Gravity – (best branding) https://usegravity.app/
2. ABP – (good branding) https://abp.io/
3. BlazorPlate https://www.blazorplate.net/
4. ASP.NET Zero https://aspnetzero.com/
5. ASP.NET Boilerplate https://aspnetboilerplate.com/

The main emphasis should be the word ‘Nano’, I think that the logo would look the best with just that word. However, ASP, ASP.NET and Boilerplate are part of the product name and variations with those words are acceptable. (ASP.NET is a technology stack for building web applications)

I started this project thinking the title is ‘ASP Nano Boilerplate’ -- but I need to shift a to something like ‘Nano: ASP Boilerplate’ for SEO. (ASP+Boilerplate and ASP.NET+Boilerplate are key search terms, Nano+Boilerplate is not)

Some aspects that the logo should convey would be minimal, modular and modern. The word Nano was chosen because it’s supposed to be a lightweight framework aimed at startups in a market where most others are heavy enterprise style.

The logo needs to work with just icon alone, as well as with text. The Icon by itself will appear extensively in the application itself. Only on the website it will appear with the text. I’ve included screenshots as examples. Also, I included an alternative version that I was playing around with.

One thing I hate about the current logo is that it would never work as an SVG. The lines thin out too much on the top hexagon. Compare that to the Gravity logo, where the weights are balanced.

I like geometric logos, minimalistic logos, flat designs.

Target Market(s)

Developers, Software as as Service Startups, Entrepreneurs, Web Developers

Industry/Entity Type

Tech, Web Development, SaaS

Logo Text

Nano

Logo styles of interest

Abstract Logo

Conceptual / symbolic (optional text)

Font styles to use

Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Requirements

Must have

• Must have the word Nano. It would be nice to have the word ASP in it as well, perhaps smaller or less emphasized. Must work as a standalone icon as well as with words

Should not have

• Should not have an early 2000s 'techy' vibe, should not have anything resembling circuits or hardware

Files