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Vibrant box design for eco coconut shell herb growing kit
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This customer received 21 packaging designs from 5 designers. They chose this packaging design from Navisol Creatives as the winning design.
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£80
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21 designs
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5 designers
Packaging Design Brief
We are looking for vibrant and standout packaging designs for SowCoco - our herb growing kits made from coconut by-products.
First and foremost, the packaging needs to look great on a shelf, with lots of colour, in a way that stands out communicates what our product is. It should reflect both the fun nature of the brand but also our strong eco ethos and appeal as much to adults as it does to kids as we target the home interior market, as well as an eco-friendly/green-fingered one. I love bold colours and shapes in a modern, almost retro Y2K style but also love the idea of southeast Asian/mandala inspired patterns being included on the packaging – I’d like for one or the other to be used, likely not both! We will be looking for 2 designs which should be of matching designs but have a colour difference, either of the whole box or part of it, one for Greek Basil, and one for Corsican Mint. It should be so that the same colour difference can be applied to new products as they are introduced. I.e Mint is a pale blue, basil is green, and we could have sage as purple etc etc in future.
The box is a simple 10x10x10.5cm cube and I have a strong idea on what should be on 2 of the faces. The front is to include a semicircle cut-out to reveal the coconut shell inside, no less than 3cm from the base of the box (this is included on the die-lines but needs to be moved upwards), with the logo above it, and a stylised depiction of Corsican Mint/Greek Basil which spills over the upper edge to give the impression it is ‘growing’ from the pot – with a cut around so this pops up when on a shelf ( See reference photo of my mock-up).
One of the other sides should be at least half dedicated to a space to write a message.
As this is something we are looking to sell both online and in stores, there are several other requirements to incorporate into the design and I will happily provide more information on request so these can be added.
Target Market(s)
The target market is for UK garden centres, and so green-fingered adults, but should also appeal to kids
Look and feel
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