• A$150

• 42 designs

• 11 designers

---

Packaging Design Brief

We need a packaging design for a new business and product hitting the martial arts industry soon.

Product:
Soap that aids with muscle recovery and reduces risk of infections.

Product Colour:
Black

Brand slogan:
COMBAT ESSENTIALS
(This is a registered trademark)

Brand font:
I'm thinking Proxima Nova but open to suggestions.

Brand Inspiration:
I really like Represent Clothing, Hayabusa Fightwear, Engage IND branding.
Target Market: Combat athletes ie. MMA Fighters, Jiu Jitsu athletes, Wrestlers.

Brands Mission:
We aim to educate our market and bring gym hygiene to the forefront of combat athletes minds. We also aim to help our athletes recover easier and train longer by adding in Magnesium and soothing oils to the product.

How we aim to be perceived:
Modern, contemporary, minimalist, premium but affordable, sleek and stylish, reliable and organic.

The packaging color can be altered, but we intend to manufacture on a sleeve style box, see attached images.

Preferred color palette is monochromatic but please take a creative lead.

If possible please provide mock ups and on die lines, provide correct file types that should allow to be sized on to any die lines.

*NOTE*
In MMA, BJJ, and wrestling, due to the nature of the skin on skin sweating skin infections like staph and ringworm are very prominent, this soap is aimed to reduce infection in schools by using natures oils to kill the bacteria.
Featured ingredients are Magnesium, Eucalyptus & Tea Tree Oil, and Activated Charcoal.
Activated charcoal facilitates a deep clean.
Eucalyptus and teatree for their antibacterial properties.
Peppermint and magnesium to soothe sore muscles.
The Soap is VERY moisturising with a base comprised of Olive Oil, Coconut Oil and Shea Butter.

Target Market(s)

Combat Athletes ie. MMA Fighters, BJJ Athletes, Wrestlers

Industry/Entity Type

Combat industry, Mixed Martial Arts, Brazilian Jiu Jitsu, Wrestling

---

Font styles to use

Other font styles liked:

• Proxima Nova

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Space for Product Description, Ingredients List, Caution, Directions for use, website url, business address, made in australia, product weight front and back. Design all 6 sides of box not just front on mock up.

Nice to have

• "COMBAT ESSENTIALS" as the main focus and Senshi Lab full logo to be less prominent. Senshi Lab emblem can also be a main focus, just not full logo. COMBAT ESSENTIALS on one line on front of box, maybe even just black box with black shiny lettering like REPRESENT do with their gift boxes.

Should not have

• Camouflage. Direct therapeutic claims ie. "Soothes sore muscles" instead use phrases like revitalize body if you are going to input any copy. Highly detailed imagery. Avoid using martial arts imagery or tacky symbols of helmets and stuff like that. This is a sleek modern minimalist design.

---

Files

Download all files - 1.8 MB