• A$100

• 7 designs

• 3 designers

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Trade Show Booth Design Brief

Project Overview:
Our technology company is preparing for an upcoming trade show where we will showcase various products and divisions, including thermal radars, sonar, rapid deployment solutions for perimeter security, a tactical trailer, drone technology, and our new and emerging technology division. We are seeking a graphic design for our trade show walls that will tie together all these elements while staying true to our brand identity.
Objectives:
Create a cohesive and visually appealing graphic design that integrates all elements of our trade show booth.
Emphasize our company's identity by featuring our logo and utilizing our brand colours.
Maintain a minimalistic design to ensure that our stand does not appear cluttered given the numerous elements on display.
Key Information:
Design Elements:
1. Logo Integration:
Place the company logo prominently on the trade show wall to establish brand presence.
2. Color Palette:
Use our brand colours throughout the design to maintain consistency and brand recognition.
3. Minimalistic Design:
Ensure that the design is clean and minimal to avoid overwhelming visitors with too much visual information.
4. Visual Hierarchy:
Organize the elements on the wall in a way that guides the viewer's eye naturally from one section to another.

The design should convey a sense of innovation, cutting-edge technology, and professionalism. It should inspire confidence in our products and services while being approachable.
Please feel free to ask for any additional information or clarification as needed. We are looking forward to a design that effectively represents our brand and products at the trade show. Thank you for your creative input and expertise in advance.
I have attached a detailed brief in the downloads with addition text and information to give further context to our company and also the event we will be attending.

Target Market(s)

Professionals in Defence, Government and Critical Infrastructure

Industry/Entity Type

Defence, Government and Critical Infrastructure

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• My project must have clear brand awareness and utilise the wall space provided with a cohesive design. The design must be in line with the artwork requirements provided in the downloadable brief.

Nice to have

• It would be nice to have a minimalist design while still standing out

Should not have

• No clutter, any information to be diplayed in a clean and consice manner.

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Files

Download all files - 0.8 MB