• US$560

• 297 designs

• 57 designers

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Logo Design Brief

Charlie Shirt Co.

We are looking for a new logo for a new fashion label, Charlie Shirt Co. The exclusive focus will be on high-end high quality t-shirts with minimal graphic design.

We are looking for a logo that is crisp and appealing to a luxury demographic. While the designs of the shirts themselves will be inspired by local scenery in coastal and urban cities in the US, we are aiming to avoid anything that might be considered "touristy".


The company name has been changed to: Charlie Shirt Co.

Based on the responses to date we have decided to make several changes and provide some input and direction. The biggest concern that we have at this point is that almost every design appears to be very urban and hip. We are looking for something modern, but more elegant, buttoned up, and luxurious. We would like to incorporate the or Charlie Flag from the International code of signals. Click links below for examples of the Charlie Flag. (Logo can be as simple as text and a charlie flag...the simpler the better)

I have attached a Charlie Flag within this design brief for your use.
Charlie Flag example 1: http://www.flagsonline.it/asp/flag.asp/flag_letter%20c/letter%20c.html
Charlie Flag example 2: http://upload.wikimedia.org/wikipedia/commons/f/fa/ICS-flags.png

Our intent is for the Charlie Flag to be used synonymously with our brand name in the same way that Nike uses the "swoosh". The more simple the better. Remember this is a relatively high-end fashion line and we need that to be conveyed through our logo.

Men's fashion logos that we like:

Peter Millar logo (http://i2.cdn.turner.com/pgatour/company/retail.licensees/petermillar_1116.gif)
Vineyard Vines logo (http://offthecuffdc.com/wp-content/uploads/Vineyard-Vines-Logo.jpg)
Ben Sherman logo (http://skinpride.com/images/ben-sherman-logo.jpg)

Target Market(s)

17& up, upscale but relaxed, sophisticated but casual. Consumer with discerning taste - appreciates craftsmanship, and well-made clothes. Appreciates high quality but understated details of a very well made garment.

Industry/Entity Type

Fashion

Logo Text

Charlie Shirt Co.

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We would like to incorporate the "Charlie Flag" from the International code of signals. Click links below for examples of the Charlie Flag. The simpler the better.
  
  Charlie Flag: http://www.flagsonline.it/asp/flag.asp/flag_letter%20c/letter%20c.html
  Charlie Flag: http://upload.wikimedia.org/wikipedia/commons/f/fa/ICS-flags.png
  
  Our intent is for the Charlie Flag to be used synonymously with our brand name in the same way that Nike uses the "swoosh".
  
  

Should not have

• no more than 4 colors

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Files

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