Real Estate Broker Needs Sophisticated Logo Design

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This customer received 26 logo designs from 12 designers. They chose this logo design from navacreative as the winning design.
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Design logo for realtor/broker for website / marketing collaterals.
The design should be refined and elegant for real estate clients selling/buying in the $1M+ real estate market in Saratoga, CA
I am a broker with Keller Williams Realty which uses RED for the company websites.
(susanhollishomes.com can be referenced). The Keller Williams websites are generic, so I'm looking for something that would help me differentiate myself from other realtors that could be used on my website, blog site, business card, and marketing collaterals.
IDEA 1:
One idea would like to use name in logo, with Susan be emphasized, but I am open to other designs with real estate theme. (see 2 sample designs attached)* Prefer 2nd design.
Susan
Hollis
-
and associates
or
SH
The Hollis Team or Susan Hollis Homes
IDEA 2:
Another approach would be to use the website name, susanhollishomes, and define a logo around this website name.
Target Market(s)
Target audience is buyers and sellers of high-end homes in Saratoga, CA.
Industry/Entity Type
Real Estate
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must work on a variety of collaterals (biz card, newsletter, website, blog, etc.)
Nice to have
- Interesting Typography with name would be a high priority