Refresh
Coffee trailer and lounge logo design
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This customer received 388 logo designs from 138 designers. They chose this logo design from sutrisno.alrasyid as the winning design.
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US$195
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388 designs
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138 designers
Logo Design Brief
Launching as a full service coffee trailer in Austin, Texas, future plans include full service drive though restaurant and potentially commercial bottling. Currently needing a brand logo but will likely have more projects later.
The company will offer full espresso options, but the focus is on a specialty cold brew and coffee infused with coconut water. An uncommonly smooth, refreshing, and ubsurdly delicious coffee with no sweeteners or cream. This cold brew will be the focus of the company.
I tend to like geometric and clean functional logos. If it's too busy, its hard to read while driving by. I think i want a subtle splash of art deco line art. Despite the company focusing on using coconut water as a focus, there are strong, sometimes negative, market sentiments about coconut water and coconut flavor. I would like to avoid using coconuts in the logo, but I'm not completely against subtle references though.
One original name for the company, unfortunately already taken, was going to be Cenote, a natural oasis's hidden underground. These hidden oases in the jungle convey a similar refreshing vibe and deep flavor notes the cold brew provides. I would like to reduce the use of warmer colors and gravitate towards cooler selections in dark terquoise or a deep blue. . Since the first launch will be a trailer, I'm anticipating one base color to be white, eggshell, limestone.
Open to some input or creativity on the direction and type of the logo. I would personally lean towards a wordmark, lettermark off the R, or emblem.
The uploaded images and the pinterest board are a starting place of general ideas and a starting point in developing the logo. I'm not really looking for exact recreations of the attatched ideas.
Pinterest idea board: https://www.pinterest.com/sschmidty/rarity-logo/
Industry/Entity Type
Coffee and restaurant
Logo Text
Rarity Coffee Co (optional tagline - Uncommonly Refreshing Coffee)
Colors
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