• US$150

• 66 designs

• 33 designers

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Logo Design Brief

I. Task Description:
* Logo Design: Pretty Good Coffee Company requires a logo that encapsulates its unique brand identity, mission, and the premium quality of its products.
* Mascot Design: Develop a mascot that embodies the brand’s spirit and serves as an engaging, friendly, and recognizable face for various marketing initiatives.
II. Company Background:
* Name: Pretty Good Coffee Company
* Location: South Florida
* Business Model: Pretty Good Coffee Company is a robotic barista service focused on community impact. It utilizes advanced technology to offer consistent, premium-quality Blue Mountain Coffee, sourced from small, sustainable farms.
* Brand Personality: The brand exudes a lifestyle of imagination, innovation, and passion, with a commitment to empowering communities and supporting sustainable practices. It values gratitude and generosity, engaging customers not just as consumers but as partners in making a positive impact.
* Unique Selling Points: Fast service (under 2 minutes), consistent quality, community engagement, and a direct partnership with small farms to support fair practices and combat the wealth income gap.
III. Logo Design:
* Design Aesthetic: The logo should resonate with the aesthetics of Apple, Amazon, and luxury food brands like Whole Foods. Aim for a clean, minimalist, and sophisticated design that reflects premium quality and community connection.
* Color Palette: Consider the attached color palette or using earthy tones that represent coffee, nature, and sustainability, with a touch of luxury. Green, brown, gold, and black are suggested, but designers are encouraged to explore other options that align with the brand’s personality.
* Typography: Opt for modern, sleek, and readable typefaces that convey sophistication and accessibility. The font should be welcoming yet refined, reflecting the brand’s commitment to quality and community.
* Imagery: Incorporate elements that symbolize coffee, technology, community, and sustainability. The imagery should subtly communicate the convergence of tradition and innovation, luxury and accessibility.
IV. Mascot Design:
* Design Inspiration: Draw inspiration from simple, friendly, and iconic mascots like Mr. Peanut, Chester Cheeto, Mr. Monopoly, Pillsbury Doughboy, Energizer Bunny, and the Kool-Aid Man.
* Character Attributes: The mascot should be approachable, cheerful, and energetic, embodying the brand’s positive and community-driven spirit. It should also have a touch of sophistication and wisdom, reflecting the brand’s commitment to quality and sustainability.
* Concept Ideas: Consider and imagine a coffee robot, barista robot, farmer robot, a cloud, coffee bean or coffee cup character with human-like attributes, perhaps wearing a barista apron or hat. The character could also be a friendly robot with a coffee theme, symbolizing the technological aspect of the business.
V. Application:
* The logo and mascot will be used across various platforms, including the company’s website, social media profiles, marketing materials, packaging, and in-store branding. They should be versatile, scalable, and recognizable in both digital and print formats.
VI. Conclusion:
The logo and mascot for Pretty Good Coffee Company should seamlessly blend the brand’s unique personality, mission, and values, serving as compelling visual representations that connect with customers and communicate the brand’s story at a glance. The designs should be timeless, memorable, and versatile, reflecting the brand’s commitment to quality, community, and sustainability.

Logo Text

Pretty Good Coffee Co.

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Floating smiley face orb with wicker/green hat over coffee cup, and small farmer robot with coffee beans to the side. Please see attached pictures for reference.

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Files

Download all files - 10.9 MB