• £110

• 182 designs

• 75 designers

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Logo Design Brief

5FOR is a soon-to-launch e-commerce company that will review products for specific audiences e.g. 5 mobiles for seniors. 5 great chairs for gamers etc. Our reviews will offer more entertainment value and separate us from more functional review sites.

We’d like a logo that symbolises the spirit of 5FOR.

We’re not high-end luxury. We’re not flea market hawkers. We’re somewhere in the middle and we’re building a site where everyone should have a good time and if we’re lucky, a few of them might buy a lamp.

We’re not ostentatious or pretentious. We’re grounded and down to earth.
We’re friendly. Not corporate friendly. Friend friendly.

Our design should feel smart but not smug.

We’d like to avoid cartoon characters, and cliched e-commerce iconography.

It should be at least 30% better than the Nike Swoosh.

We’re open to suggestions on colour palettes but have attached one example that we quite like.

Holler if you have any questions.

And thank you.

Target Market(s)

18+ online value shoppers

Industry/Entity Type

ecommerce

Logo Text

5FOR

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Our design should feel smart but not smug. Logo should feel original but not trying too hard. More ebay and Google than Tesla and Oracle.

Nice to have

• Works well in horizontal and vertical orientation. Should also read well as an app icon.

Should not have

• We’d like to avoid cartoon characters, and cliched e-commerce iconography. Open to other logo styles.

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Files