Create Logo for the “Good to Great Executive Excellence 360” - Coaching Program
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This customer received 14 logo designs from 6 designers. They chose this logo design from Franabanana as the winning design.
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Logo Design Brief
Successful Coaching Program targeting high-end professional women (C-Suite) and successful women, $200k salary category. This is for a program focused on created more successful execs w/ better work life balance. The woment attending spend $10,000 USD for 12 weeks.....so we definetly need to present as a luxury, highly trusted, credible brand
The woment going to this program make a ton of money - but their work is their life - they are seeking work life balance.
NOTE: Please See colors in image below
Here's a cool font variant
https://befonts.com/hermes-typeface.html
Target Market(s)
Women 28-54; $200k+ Salary, Professional, Successful - Re: font and feel - think Luxury brands like Louis Vuitton, Hermes, Chanel, Dior, Gucci
Industry/Entity Type
Executive Coaching - but think luxury brands - premium offering - a trusted brand
Logo Text
Logo: "Good to Great: Executive Excellence 360" (Tag-Line) 1:1 Program for High-Performing Executives Seeking Work-Life Alignment
Font styles to use
Other font styles liked:
- Please look at the Hermes family of fonts - classic; similar to a "Memphis CYR Bold"
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Feature colors from color scheme provided in image attachment. I do love the Hermes family of fonts
Nice to have
- strong, classy, female focused - think Luxury brands like Hermes
Should not have
- NOTE: This is a female only program