Top Knot Pretzel or "TKP" Logo Contest

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This customer received 128 logo designs from 74 designers. They chose this logo design from R16 as the winning design.
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Logo Design Brief
Our business is "Top Knot Pretzel" or "TKP". These are the ideas we have so far, but none of these are hard requirements and we're open to ideas. Please don't be restrictive with your creativity. We would prefer a simple and easily replicable concept/logo. A homemade artisanal soft pretzel. Our brand is artisanal known for its unique flavors and homemade dips. The brand is a higher-end pretzel. We're a premium-brand pretzel in a family-owned company ran by a mother and son. We're hoping for the logo to emphasize the TKP from Top Knot Pretzel, but it's not a requirement/dealbreaker (We don't want to limit any creativity). We were thinking for a color scheme of blue and something in the beige/tan family, but we are not married to it. To give a further picture, we will mostly be selling these freshly made pretzels and dips at live events.
Target Market(s)
No children, 21-49 years old with disposable income, adventure-seeking, recreational cannabis users and alcohol consumers, self-described foodies who live in Southern California
Industry/Entity Type
Food service/ mobile food service
Logo Text
Please see description, no logo text required
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple pretzel image
Nice to have
- TKP
Should not have
- Nudity