• A$880

• 455 designs

• 163 designers

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Logo Design Brief

We need a logo design for our new women's fashion label called The Zen Den (TZD). We design and manufacture limited edition garments for women who enjoy being active, whether that is going to the gym, going for a run, a swim, a hike, cycling, yoga, etc, as well as casual wear for before, after, and in between workouts.

We want to see designs that use a hybrid fox and wolf. She should be a little on the feminine side so that she looks fierce but not aggressive. The logo will double as a mascot and will be used on business cards, letterheads, posters, etc, as well as on the garments themselves such as Tees, leggings, bags, etc. Like logos of sports teams, universities, and other club related logos, the logo should be designed in such a way that it gives those who engage with it a sense of community.

The logo should look good in both colour and grey scale/B&W. I prefer a logo without text unless it is part of the design and wouldn’t look right without it. I do not want to see text added just for the sake of it. If you want to use text, use either TZD or The Zen Den.

I’ve added a few examples to get some inspiration, but please also do your own research and look for your own inspiration. You may take inspiration from other peoples work but please do not copy their designs.

In case you are not familiar with what activewear is, I have attached images of women in activewear. Please add your designs to a pair of leggings, a t-shirts, a hoodie, and a bag, as well as a business card.

Target Market(s)

Women 25 - 45 who are physically active, do yoga, swim, go to the gym, hike, love fashion

Industry/Entity Type

Womens fashion, retail.

Logo Text

TZD or The Zen Den (But I prefer no text, don’t use it unless its part of the design)

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The fox/wolf hybrid should be forward facing

Nice to have

• It should be slightly feminine leaning without being girly, almost ambiguous, androgynous.

Should not have

• No text unless the text is part of the design. It should not look like text was just added to it.

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Files

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