• US$110

• 16 designs

• 4 designers

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Logo Design Brief

Luce Pizzeria & Trattoria needs a new logo from scratch. We need designers to help us show the trendy, gourmet, small but higher segment customer base Pizzeria & Trattoria logo. The branding is important for us. Depending on the outcome we get, we are going to expand our asks on other initiatives such as brochures, menu, etc... Current we want a circular Luce Logo, and a Billboard design for the restaurant which would be on rectangular format.

The colors that we feel are representing Traditional Italian Pizzeria & Trattoria is as follows: (Designer can use these colors but also has authority to go outside of these colors).
- Red / Green / White / Gold or Yellow / Earth Tones - Brown / Beije / White
all of these colors do not have to be used at these same time or only one or two colors can be used. No restriction on color pallette.

We want the logo to show Premium Italian Pizzeria & Trattoria which is also trendy. We do not want it to have the old vibe.

We do not have a huge place, but it is on a small street with a hiden garden and in a neighborhood of upscale but looking for gourmet and trendy places.

If you think you can contribute, we are waiting for your work.

Additional Notes for Guidance:

PS: We have done an initial work, can take it as a guidance or move away from guidance. Your choice.

We think Logo should be circular, Handwritten Font (Luce), and underneath Pizzeria & Trattoria. Maybe even Pizza Crust around the Circular Logo but nothing too obvious.

For the Rectangular Billboard Design, we think Luce name should be big on the left side and then Pizzeria & Trattoria should be on the right one above the other one!

Target Market(s)

Upscale Mid to High Segment, Trendy

Industry/Entity Type

Restaurant

Logo Text

Luce Pizzeria & Trattoria

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Multiple options of the design.

Should not have

• Do not make it old looking, and very typical.

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Files