Independent horror publisher needs new web site

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This customer received 38 web designs from 15 designers. They chose this web design from Mhars as the winning design.
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Web Design Brief
Severed Press requires a new web site. We are an established independent publisher of horror fiction located in Melbourne, Australia. The publishing industry is undergoing radical changes with the advent of self publication and the new website has to address this issue by attracting future Authors. It needs to be easy to navigate, with a clean, modern style completely devoid of comedic/cheesy stereotypical horror garb. We have had a new logo (attached) designed recently and would like that to used as the main inspiration for the web site. Whilst our current website should not be used as either a practical or stylistic template, feel free to make use of our book covers. (www.severedpress.com)
Updates
Project is now guaranteed.
Added Thursday, May 03, 2012
The font on our logo is Brandon Grotesque
Added Saturday, May 05, 2012
Target Market(s)
The target market is authors - as such it cannot be grouped by age, gender, ethinicity etc.
Industry/Entity Type
Industry
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- On the front page we need a section where we can post latest news. Links to E-book and Paper stores, Submissions Page, About Us Page, Contact Us Page, forum and games page. Facebook Like and Twitter follow buttons.
Should not have
- Cheesy horror themes and fonts.