Chief Financial Officer launching a new business and needs a great logo!

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This customer received 624 logo designs from 200 designers. They chose this logo design from LogoEon as the winning design.

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Logo Design Brief

Our new firm offers consulting services in the areas of business finance. Specifically, we act as a fractional (or part-time) Chief Financial Officer for growing businesses that aren’t ready to hire a full-time CFO.

We want a logo that is clean and straightforward/sensible and includes feelings of being professional, trustworthy, and reliable.

We are looking for several logo files, including a logomark, our company name, and the tagline. For example, one file would be just the logomark. Another is the company name and logomark. Another would be the company name, logomark, and tagline.

For the logomark, consider using a symbol related to money or finances or one that uses the “C” and “S” of our company name.
For the logomark, consider using a symbol related to money or finances or one that uses the “C” and “S” of our company name.

At a minimum, the file types would need to be PNG, JPEG, and Adobe Illustrator.

We also need a one-page branding sheet that includes the designs, HEX colors and codes, and font styles for the header, subheadings, and copy.

You must use a web font that is easy to find for a future graphic or web designer. We like the Verdana font but are open to other sans-serif fonts.

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Target Market(s)

Small to medium-sized businesses

Industry/Entity Type

Business Finance

Logo Text

COMPANY NAME: Sensible CFO & Consulting TAGLINE: Business Finance Services


Logo styles of interest
Wordmark Logo

Word or name based logo (text only)


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

0054AA
0677BA
7BADD7
CADEEF
E8F1F8
00AB8E
00BBA5
67D7C9
C6EFE9
E9F9F6

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • We want a logo that is clean and straightforward/sensible and includes feelings of being professional, trustworthy, and reliable.
Nice to have
  • We prefer green and blue, and are open to the designer choosing a third complimentary color.
Should not have
  • Should not be complicated. Avoid use of difficult to read fonts.
Payments
1st place
US$260
Participation payments x 4
US$10
Total
US$300

Project Deadline
17 Nov 2023 18:00:03 UTC
Language

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