• A$160

• 11 designs

• 6 designers

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Graphic Design Brief

Hi all and welcome to this project! Looking for a playful, bright, graphic packaging design for our pie called the ‘Sumatin Student Pie’.

This will be our budget line of pies which requires new branding/DIFFERENT feel from our current brand which is brown and red. I will attach an example of our current pie packaging which can be used for your graphic die line (example only).

This will be a Beef Flavoured pie, made by our bakery packed in plastic flow wrap packaging.

Our business called Food Pro is located in Papua New Guinea and we supply a wide range of premium imported, local and in-house manufactured products from our Butchery and Bakery. Our bakery produces cakes, pastries etc. and our pies are well known and sold wholesale, in our grocery store and at our quick service restaurant sites.

Target Audience: Budget, Value for Money product range. Our customers respond well to visual images rather than reading information, so keep it simple, bright, and striking.

Requirements:
• 1 x design front and back (see example for die line only, design should be different)
• 3-4 colours maximum. Colours that entice hunger e.g. yellow/orange
• Window areas – packaging should be at least 40% transparent (see the product)
• Area for barcode.
• Require to be fully editable in either AI/PSD format.

TEXT:

‘Sumatin Student Pie’ (Title)

‘Beef Flavoured Pie’ (Description)

‘Prepared with the highest quality ingredients and baked fresh, every day, just for you!’ (Comments)

‘Hapi Wallit Pai!’ (Fun advertising words to stand out)

‘We welcome your feedback or comments. Please contact us at www.fpr.com.pg’

‘ALLERGENS: Products containing wheat, nuts, sesame, soy, milk and egg are made in the Food Pro PNG Ltd Bakery. Products may contain gluten.’

‘STORAGE: Store in a cool dry place from direct sunlight.’

Thank you and look forward to collaborating on some great designs here :)

Target Market(s)

Budget, value for money, Papua New Guinea customers

Industry/Entity Type

Food Retail

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Transparent window >40% of the packaging, 3-4 colours maximum, area for barcode

Nice to have

• Papua New Guinea theme details

Should not have

• Our Mity Bake Haus Logo (this is a new range of pies we want to market separately)

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Files