• C$370

• 96 designs

• 28 designers

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Web Design Brief

We are wanting to make our website more modern, as we find it is too cluttered, seems "old" and we want a new look. (www.upperedgepm.com)

We are wanting something fresh, clean and responsive, something that aligns with today's social media demands, something that allows our potential customers to immediately get a sense of the type of company we are.

Our current website was created on Wordpress and we will be keeping that core platform but wanting a new look and feel to it. The only thing we want to keep on the website is our "FOR RENT" page, although again we are open to having that look completely different as well (our programmers can adapt the functionality later)

Here is a synopsis of our branding statements:

CORE VALUES:
1. Passion
2. Innovation
3. Integrity (doing the right thing, even when it's difficult)
4. Empathy
5. Education

CORE FOCUS:
Our vision is to be the premier company for the delivery of all aspects of property management showing our passion for this industry, by innovating our service using cutting-edge technology, helping and educating investors to create aspirational and sustainable communities, adding value to their real estate assets, and working in partnership with all stakeholders including residents, showing empathy and integrity.

Brand Essence

When our customers experience our product or service, it brings forth an emotion of absolute trust that we have their best interests at heart

Brand Personality

We are a company that is passionate about our customers, our company and our vision to be leaders in the field of property management. We are visionaries that aren't afraid to use cutting edge technologies to improve our products and service.


Position or Value Proposition

To whom are we speaking?
- real estate investors, including first timers that are giving us their first starter home. They are not "big time" investors, and because they are giving us their first home (in contrast to an investor buying a rental property, often sight unseen) they are more emotionally tied to their property and will require a company that inspires trust and confidence.

What is our brand promise?
- we will do our best to serve our clients, both owners and tenants, to give them prompt communication, clear, concise answers to their questions, and look after their property quickly and competently.

Why is our product different than the competition and why should our customers care?
- Our management product is superior because we use a combination of technology and strict procedures to ensure each client's experience is consistent, each and every time.

Industry/Entity Type

Real Estate and Property Management

Number of Pages Required

5+ page

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be compatible on Wordpress, our existing web platform. Please see our existing website at www.upperedgepm.com to familiarize yourself with our current site. Must incorporate For Rent section

Nice to have

• Built in reviews, contact us form, awards page including Consumer Choice Awards (we just won again for Best Property Management Company, 8 years in a row)

Should not have

• Too many pages. Currently we feel there is too much information on each tab, and we can consolidate into about 5 or 6 tabs.

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