• A$110

• 21 designs

• 7 designers

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Graphic Design Brief

Gold Educational Tours is an educational tourism and homestay management company based in Western Australia. We specialise in cultural immersion programs that connect Japanese students with Australian students and host families, through real-life, immersive experiences.

Tag line: Sharing Cultures. Creating Friendships.

Website: goldil.com.au
Objective:
Create a vibrant and engaging company banner to promote homestay hosting opportunities in Western Australia. The target audience is families with children. The design should exude warmth, friendliness, and a sense of community. Our aim is to increase brand awareness and the opportunity to host a Japanese student. Please incorporate company logo as well as Japanese pop culture references in a fun and natural way. (Nothing related to Godzilla please). Typically, we use photos in our marketing material to add warmth and engagement however we would consider the option to convey our message graphically.

Key Information:
- Target Audience: Families with children in Western Australia
- Location: Western Australia
- Client's Logo: See file attached

Design Elements:
1. Warmth and Friendliness:
- Use warm and inviting colours such as oranges, yellows, etc
- Use friendly and approachable fonts for any text elements.

2. Inclusion of Client's Logo:
- Ensure prominent placement of company logo
- Maintain logo colours and fonts for brand consistency

3. Graphics and Imagery:
- Option to include joyful graphics of families, children, and Japanese pop culture references.
- Photos of smiling families can be incorporated. Please see image reference attached.

Dimensions and Format:
- Dimensions: 845mm W x 2000mm L (Include a 5mm bleed margin on width. 10mm to top and 100mm to bottom).
- Format: High-resolution file suitable for printing (PDF, JPEG, or other standard formats)

Additional Notes:
- Ensure that the design aligns with the family-friendly and community-oriented theme.
- The overall tone should be positive, welcoming, and inclusive.

By incorporating these elements, the goal is to create a visually appealing banner that effectively communicates the warmth of the event to the target audience while maintaining brand identity.

Target Market(s)

Families with children in Western Australia

Industry/Entity Type

Tourism and Education

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Design Elements: 1. Warmth and Friendliness: - Use warm and inviting colours such as oranges, yellows, etc - Use friendly and approachable fonts for any text elements. 2. Inclusion of Client's Logo: - Ensure prominent placement of company logo - Maintain logo colours and fonts for brand consistency 3. Graphics and Imagery: - include graphics of Japanese pop culture references. - Photos of smiling families can be incorporated. Please see image reference attached.

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Files

Download all files - 4.3 MB